Calendar branding and layout created for ICAN, a program that inspires New Mexico's limited resource families to make healthy food and lifestyle choices. ICAN stands for "Ideas for Cooking and Nutrition" and seeks to involve the whole family in making healthy choices.
Each month features a different county in New Mexico and builds a recipe around a popular agricultural product from that area. In the center of the calendar are perforated recipe cards that can be torn out and kept for reference after the end of the calendar year. Calendars are distributed across the state of New Mexico through classes, educational events, and promotional conferences.
Design assets featured include custom illustration and icons representing each county and their unique produce.